01. Branded Campaign
The Association of Equipment Manufacturers (AEM) was looking to create new branding and messaging for their advocacy work. They needed an iconic, overarching theme which would anchor their advertising campaigns for months or even years after production.
After initial brainstorming sessions with the AEM, we realized the overall theme should focus on the people of the equipment manufacturing industry.
We created a branding tagline of “Behind Every Product”, with the visuals showcasing the men and women behind the items we use every day.
This included a highly-cinematic, 60-second anchor digital ad, additional digital video creatives as spinoffs, print and digital display advertising, and more. Not only was it a major success for AEM and cited by numerous publications, it was awarded Best Advocacy Advertising by the 2018 Reed Awards.