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An experiential communications agency

Behind Every Product Campaign

  • Association of Equipment Manufacturers

The Association of Equipment Manufacturers (AEM) needed a new branding campaign to further its mission of advocating for policies that support manufacturing jobs and public works.

Advoc8 didn’t want to just focus on the headline facts and figures, but wanted instead to put the spotlight on the people who are the backbone of manufacturing. We created the “Behind Every Product” branding, messaging, and mini docu-series that tells the personal stories of the men and women behind the products we rely on every day.