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An experiential communications agency

House of DC Heroes SXSW

  • Events DC

In March of 2019 Events DC wanted to create an activation at SXSW that would celebrate and elevate the District’s place in the vibrant e-sports community.

Customizing the activation for every attendee, no matter their gaming experience level, was the top priority. The result was an event that took over the senses by bringing video games to life through a “levels unlocked” concept, allowing guests to choose their own adventure and advance further and further into the activation.

These “levels” ranged from casual gaming on retro arcade cabinets to the chance to compete against professional players on the latest platforms, along with music performances from national acts, video game-inspired craft cocktails, custom LED tunnels and projections, Loot Box scavenger hunts, and playful, interactive scenic installations transporting guests from the “real world” into the magical gaming world.

Case Study - House of DC SXSW