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An experiential communications agency

Once Upon a Try

  • Google Arts & Culture

Once Upon a Try is a tribute to humanity’s greatest inventions and discoveries, by science centers worldwide and Google Arts & Culture.

117 science centers from 23 countries revealed history’s life-changing innovations and the pioneers behind them, allowing us to explore a millennia of breakthroughs, and meet the visionaries who have shaped our world – in the largest ever online exhibition about innovation. Their stories gave a glimpse into the future of innovation while telling extraordinary stories behind the things we use every day. To help Google Arts & Culture celebrate the launch of their biggest project to date, the Inventions and Discoveries program, we designed and built an experience at the National Air & Space Museum, in Washington, DC where guests could get a glimpse of the collection first hand.

CaseStudy - Google Once Upon