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An experiential communications agency

Stadia Holiday Brand Merch Pop-Up

  • Google

Advoc8 was approached by Google to support Stadia’s Holiday Pop-Up events with bright and unique swag that could create a lasting impression beyond event day.

Tapping into Stadia’s fun eye-popping brand assets, Advoc8 proposed merchandise that felt unique and custom-created for the Stadia fans. Participants earned free swag by completing a scavenger hunt of challenges throughout the activation and brought home items like a cozy sherpa blanket, hot chocolate travel mug and electrifying light-up LED hoodie.

Case Study - Stadia