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An experiential communications agency

The 2020 RTCA Awards

  • The Radio & Television Correspondents’ Association

The Radio and Television Correspondents’ Association took its 2020 awards dinner online and captured the moment to give back to the D.C. community.

In a normal year, The Radio and Television Correspondents’ Association (RTCA) celebrates its annual award winners with a colorful, fun and memorable dinner attended by 600+ association members and supporters from the congressional media community. 

RTCA wanted to ensure that the tradition continued in 2020, despite the restrictions on in-person events caused by the COVID-19 pandemic.

Advoc8 worked with the dinner chairs to identify a cost effective strategy to carry on tradition without an in person event. Given the busy news cycle on Capitol Hill, an election year and collective screen fatigue, Advoc8 devised a simple but visually engaging website celebrating the best in congressional journalism and giving 2020 award winners their moment in the spotlight. In recognition of the hardships caused by the pandemic, the experience included a community impact element via a $5,000 donation to DC Central Kitchen, an organization that supports the Capitol Hill community battling food insecurity and responding to Covid-19 in RTCA’s backyard. The final call to action encouraged visitors to re-allocate the money they would have spent on tickets to the organization.

Radio and Television Correspondents' Association, Capitol Hill says:

"Unfortunately, the RTCA couldn't throw a dinner in 2020, but Advoc8 worked with us, and within our budget, to create something special for our award winners. The website garnered rave reviews and validated the decision to be creative with our awards."