YouTube Gaming Brand Merchandise
YouTube Gaming tasked Advoc8 with developing custom product offerings for their after party at the Game Awards in Los Angeles, California — an annual awards show attended by video gamers, gaming creators and designers, and influencers. They wanted to amplify the YouTube Gaming brand to attendees, specifically their network of top Creators with custom giveaways that people would use and remember after the event.
The outcome: a collection of retail-quality products, including branded scarves, socks, beanies, tote bags, coasters, zip-ups, water bottles, and more. Seeing quick success in an atmosphere flooded with competitors trying to develop long-lasting relationships with their audiences, the collection has become a recognizable presence for YouTube Gaming throughout industry events, thank you programs for their Creators and platform fans around the world.