Without a doubt, YouTube’s creators are its platform's heart and soul.
To show appreciation for this community, the brand pulls out all the stops with a time-honored tradition of year-end gifting. For the past three years, they’ve asked ADVOC8 to help raise the bar with a gift that's out-of the-box and far from ordinary or expected.
It's a challenge we love to accept.
Our 2022 research saw a big bump in appreciation for analog, as screen time and nostalgia had led to cravings of tangible experiences paired with throwback vibes.
We took these insights and dove into some seriously fun creative ideation, landing on the full-on retrospective theme: Creators’ Greatest Hits.