Creator Gifting: Greatest Hits


Without a doubt, YouTube’s creators are its platform's heart and soul.

To show appreciation for this community, the brand pulls out all the stops with a time-honored tradition of year-end gifting. For the past three years, they’ve asked ADVOC8 to help raise the bar with a gift that's out-of the-box and far from ordinary or expected.

It's a challenge we love to accept.

Our first step in %%creating the ultimate gift%% was finding out what energized creators most in 2022.

Our 2022 research saw a big bump in appreciation for analog, as screen time and nostalgia had led to cravings of tangible experiences paired with throwback vibes.

We took these insights and dove into some seriously fun creative ideation, landing on the full-on retrospective theme: Creators’ Greatest Hits.


Packages shipped





Keeping with the theme, we made a %%House of Marley: Stir It Up Turntable%% the centerpiece of the gift.

That's right, top creators received their very own turntable named after their YouTube channel — here's what they unboxed:

  • Each creator's favorite genre of music
  • An album jacket art by famed Mexican illustrator Raul Urias
  • Memorable content moments as creator "greatest hits"

%%For the record,%% what was packaged as Creators’ Greatest Hits is now one of YouTube’s greatest hits in the creator gifting genre.

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