Creators Wanted

National Association of Manufacturers

The National Association of Manufacturers,  the voice of over 14,000 manufacturing companies in America, had a big industry challenge around recruiting the next generation of manufacturers.

How could they excite youth about careers in an industry that didn't always feel popular?

Through a mobile tour and campaign called Creators Wanted, %%ADVOC8 would help the NAM show up in multiple cities across America%% with a vibrant, new look and feel.

From the start, our goal was to promote the future of manufacturing while reinforcing its legacy and stability.

Parts of the brand’s basic framework was already established but in need of a design refresh and expansion. The adaptable design had to feel consistent across multiple, digital and in-person platforms since the tour was on-the-go. Our team landed on a bold and bright brand identity that combined dynamic shapes and movement with minimalist structural components.


Students & attendees


Digital impressions


Miles traveled


Tour stops

In 2023, Creators Wanted %%won over judges and took home the Ex Award%% for Best Mobile Marketing Tour.

Creators Wanted was so well received that its messaging and visuals have been adopted as an evolution to the National Association of Manufacturers' master brand.

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