YouTube Space: ATL Pop-Up


To support and nurture the creativity and success of its artists and creators, YouTube created YouTube Space to host and teach the craft of video production in pop-up and virtual settings.

Our team at ADVOC8 was thrilled to help build and host the two-day, pop-up music video recording session for 21 of its hottest hip-hop artists. The excitement took place at none other than Atlanta’s famed, Tree Sound Studios.

Creating buzz for the event, %%we produced a BTS sizzle reel with interviews from five high-profile hip-hop artists%%, including Big Boi and David Banner.

To shoot and edit 21 unique music videos within a 48-hour window requires agility — so we designed modular light-based sets with state-of-the-art, remote LED technology that could be synced and programmed in real-time.

These quick lighting changes gave each artist their moment to shine on a stage that lit up uniquely for them.

Every star deserves start treatment, so we delivered it with:

  • Music & video producer support
  • Production crews
  • Staging in a ready-to-go production environment
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