In 2023, Pfizer came to us with a clear challenge: build an experience that could inspire the next generation of scientists beyond the walls of its New York headquarters.
While the Pfizer School of Science had already launched in NYC, the opportunity was to bring that same spirit of discovery to kids across the country — especially in cities where Pfizer already had a presence. After the success of Creators Wanted, we knew exactly how to do it: take science on the road.
Our strategists and creatives developed a fast-paced, educational, and endlessly fun storyline where young “scientists” had to save the world by navigating each room of the mobile experience as quickly as possible
visitors
Manufacturing Sites visited
In-the-Wild Stops
The tour hit the road in May 2024, making stops at four Pfizer sites and staying for weeks at a time before wrapping in late October. It returned in April 2025 with five additional Pfizer locations across the East Coast and Midwest, plus two in-the-wild stops at the National Spelling Bee and Mall of America.
From Pfido the robot dog to 3D-printed lizards to racing classmates through the escape room, every part of the experience was designed to make science feel hands-on, accessible, and fun.
